This is how to teach a search engine what your business does

Search engines are powerful tools for bringing people to your business. The challenge that many entrepreneurs face, however, is that they’re not well-versed in how to communicate with the robots that control the algorithm behind Google and Bing. Your business might be the absolute best at what it does. But you need to follow a set of concrete steps to share your story and reach your target audiences as a result. Fellow entrepreneurs and search engine experts share their best tips: Know the difference between search engine marketing (SEM) and search engine Optimization (SEO) Jeffrey Bumbales, marketing associate at small…

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