Every e-commerce brand wants to make a splash with its potential customers—and we all know the best way to accomplish that is through flashy marketing gimmicks, right? Well, as valuable as marketing your B2C e-commerce brand may be, you may want to reconsider how much you prioritize it. Because all the marketing in the world isn’t going to do you much good if you sell a lousy product. Customer dissatisfaction is a very real problem in B2C e-commerce. The Wall Street Journal reports that approximately one-third of all online purchases are returned to the retailer, with apparel and “big ticket”…
This story continues at The Next Web
Post a Comment