Google Adsense is a cost-per-click advertising program, maintained by Google, Inc., that helps publishers to get their ads displayed through different media such as audio, video, automatic text, image and other rich media formats. The revenue from these ads is generated when the online visitors click on them. The source of all the income from these ads is compiled in a pre-organized pricing model which is based on Vickrey second price auction.
So, what can the benefits of using Adsense for your site be?
Increasing Revenue: Google Adsense helps to generate revenue for your website. It is basically beneficial for DFP (Double Click for Publishers) small business.
Gain Attention from Users: The ads that are displayed in the Google are not merely keyword-stuffed ones. The advertisements are interesting with quality content and relevant images that draw attention from the users.
Multiple Format Ads: Through Google Adsense, the publishers can choose different format of advertisements like image, video, text, and other rich media formats. All the formats participate in Adsense ad auction for generating high revenue for your site.
Wide Network: With the help of Google Adsense, a wide network of online advertisers can be reached easily. With a large number of advertisers bidding for spaces in the Google Certified Ad networks, you will have an opportunity to be connected with the highest paying ads which could be relevant for your business.
Now, how can you create your ad unit?
Step 1: Sign into your account: First sign into your Google Adsense Account. Then go to ‘Adsense’ and after that just click on ‘My ads’ in the top left.
Step 2: Naming your unit: After completing step 1, you will have to name the ad unit which you have created. Any name can be given for your ad unit but a relevant name helps when maintaining a large amount of data. For example, you can select the format of the name like this: [your target site address] _ [ad date] _ [ad size] thus your unit may look like this: perfectsite.com_470x350_11122012. Ensure that all your ad units’ names maintain the standard of the format you have created.
Step 3: Select a size and ad type: After creating the name format, select a size for your ad unit. Refer to ‘How to do it’ for a detailed application for selecting the appropriate size. Then, select an appropriate ad type for your advertisements. Determining the ad type will depend on the media you are using, whether it is in image or text or video format.
Step 4: Custom Channel: Creating a custom channel will help to differentiate ad units by different size or by different location. Through this channel you can track the performance of the ad units.
Step 5: Create an ad style: This feature of Adsense will help you to get an ad style for your advertisements. It is always recommended to choose colors and styles that are relevant to your website. Whether you customize your style or you use a preset style, a preview of the ad will be shown.
Step 6: Obtain a code: After setting up the ad unit, finally you must click the button ‘save and get code’ to get the html code for your site. Take reference from Google’s implementation guide to know the proper steps.
Will it really be helpful for your advertisements?
The Google adsense program delivers Google Adwords pay per click function to all the websites where the relevant ads are to be published. This program can be a great source of earning good money through advertisements. This is also useful for attracting more and more traffic to your site. Some of the site administrators have started designing their website specially for serving text ads of Google Adsense.
So now start adding sense to your advertisements through Google Adsense!
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